Strategic Directions


In 2010 – 2012 a participatory strategic planning process was undertaken involving 1150 people in our constituency through workshops, conversation cafes, interviews and surveys. These identified SGA’s strengths, weaknesses, threats and opportunities and led to the drafting of a strategic plan.

Key elements of the Strategic Plan


A healthy biodiverse planet and vibrant sustainable communities


To inspire, empower and connect individuals, communities and organisations to garden sustainably, seeking to:

  • Protect and enhance the natural environment
  • Encourage local healthy food production
  • Inspire community connectedness


  • Be a national independent brand
  • Have productive and diverse partnerships
  • Be a driver of behaviour change
  • Develop a sound business base
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